Driving to work recently I saw a spectacularly good 48 sheet poster for a new Danny Boyle film called Trance. Very Hitchockesque it looked.

It had real standout from the clutter of car and ‘100% british beef/lamb/pork’ surpermarket ads littering my drive to work.

It showed the stars in quite a traditional heroic line up looking intense and away from camera, but the background really gave the poster some punch.  You will know from my previous posts that I have a strong belief that Outdoor work should minimise copy – this is a great example in 5 words you probably have enough to make your mind up if you want to investigate further or not, but it’s the background that makes you read the copy I think.

Being different works for this film and the tightly cropped circles somehow are redolent of hypnosis and modern culture both at the same time.  The film bills itself as ‘reality blurring’ and this creative device with it’s ‘Op Art’ references certainly points to that and there is a clear homage to Vertigo as well;

But, more importantly, did it do it’s job?  Did it make me go and see the movie?

Well, not quite, but I should probably say, not yet.

It did make me look at the trailer and it does look an interesting film.

Nice to see that the posters have been considered in the isolation of the media channel too.  The trailer does not see a need to replicate or even reference the outdoor poster executions.

The on-line banner advertising is interesting too.  It has a completely different creative, but a  similar use of an Op Art reference and again it has standout – this time by image and color as well as style.  Nice work and for some reason the colour palette reminded me of the artwork for Slumdog Millionaire, another Danny Boyle film, coincidence? Probably not you have to think.  Nice work 7/10 I think.

The Ad Critic

26^th April ’13

 

Copyright for Trance advertising: Danny Boyle/Fox Spotlight